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Open Venues by Cloth & Flame is Like the Airbnb of Renting Stunning Locations

A communal table set up among the mountains of Las Vegas with bistro lights
Reserve at Red Rock in Las Vegas, Nevada

The team behind unique dinners with spectacular views has launched a new booking platform for hosts seeking one-of-a-kind event sites. Open Venues, created by the experiential events company Cloth & Flame, operates like a curated Airbnb for rare, picturesque settings. The platform currently has 25 exclusive properties across the West, including The Little Daisy, a historic miner hotel in Jerome, and Venue on the Mesa, which offers panoramic views of Sedona’s iconic red rocks. “At its core, Open Venues is a love letter to the world’s most beautiful places,” says co-founder Matt Cooley. “It was created to nurture lasting connections between people and place.”

Cooley shares more about the unique properties available through Open Venues, his tips for event planning and where you can expect to see Cloth & Flame hosting events in the future.

A communal table overlooking red-rock views in Sedona
Venue on the Mesa in Sedona

You’re known for hosting unique experiences with Cloth & Flame. Tell readers about Open Venues and why you launched it.

When people think of Cloth & Flame, they inevitably imagine a beautifully designed dining experience in a remarkable location. That came from building up many different capabilities over time—modern design and production, top culinary talent and remarkable locations. These are all combined seamlessly to bring wildly original ideas to life.

We’ve been creating relationships with, marketing, selling, insuring, licensing and operating legendary outdoor land, architectural marvels and iconic historic properties for years. The launch of Open Venues makes discovering, booking and utilizing these venues accessible to a broader audience with or without our other services.

It’s perfect for anyone wanting to ditch the chain venues and heavily advertised wedding factories for a venue that will add depth to their event. The demand for unique spaces is certainly there.

Tell us about the spaces available through Open Venues in Arizona.

We have 15 venues in the state, ranging from historic ranches in the middle of the desert to instantly recognizable cornerstones of downtown Phoenix. We have a historic mansion with overnight stays in Jerome and a former masonic lodge on a mountaintop in Sedona with sweeping views of the red rocks, a lavender farm, creekside and riverside locations and many more on the site and in the works.

How do you go about curating these venues?

We started Open Venues because we believe the places we gather are crucial in shaping who we are. We want to create space for events that go beyond four walls and into wildly original adventures that act as an intersection of identity, community and surroundings. We do this by partnering with private landowners and historic building owners—these incredible stewards who have protected these legendary spaces for so long and have now invited us to keep telling their stories through the responsible use of their beloved properties.

All venues we work with are exclusively managed by us, so we’re always looking for the next iconic, historic and unique property. The results of one project are the foundation for the next, so we are working with some property partners on several second or third projects as we speak.

A communal tale set up in a cave in Moab, Utah
Moab Caves in Moab, Utah

How does booking a space through Open Venues work?

Most groups start on our website. They review our venues by state or use our intuitive categories to browse unique and scenic venues for their event. For those who know what they’re looking for, apply filters to get specific on things like group size or type of use. For groups who are looking for personalized recommendations, a meeting can be set up with our team of venue concierges. They will help identify the perfect event space to rent, conduct venue tours and share details on available packages.

We work with a highly curated list of creators to build our packages to stay ahead of what is trending. We also invite customers to utilize outside vendors of their choice and offer robust experiential agency support from Cloth & Flame.

What’s one tip you have for people when they’re thinking about something like a wedding or large private party?
No one ever looks back at their wedding photos or their significant personal events and wishes there were more stain-concealing patterned carpets. Select a venue that reflects you and your identity, and your guests will lean into the significance. Do you love exploring architecture, or is your style very modern? Are you more likely to be found backpacking in the mountains? Go for a space that will add to the story of the event rather than take away from it. If you’re looking for a space that hosts larger parties, we have a handy group-size filter to search for the venue of your dreams.

What events are in store for Cloth & Flame in 2024, and will any be at these venues?

For ticketed experiences, you can expect another dinner in the desert this spring, an exciting retreat and a few events to get you out of the Phoenix heat this summer—all will be at Open Venues spots.

An aerial view of a chateau in Jerome, Arizona
The Little Daisy in Jerome, Arizona. Photography by Jaimee Morse.


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