Wallpaper is the Hot Design Trend of 2022—Here’s an Easy, Affordable Option
The pandemic has affected industries in different ways, but for interior designer Dala Al-Fuwaires, it provided an opportunity to introduce a new product that makes designer-quality wallpaper accessible to anyone.
“Last year, I spent some time evaluating my ‘pain points’ in the industry and realized that wallpaper was always a sticking point that needed resolution,” she says. “There is definitely a deficit of patterns that align with our modern-day aesthetic.”
Enter Form Paper Co., Al-Fuwaires’s new line of wallpapers that brings statement-making style to any home or office. The boutique collection features high-quality, modern patterns that homeowners can simply peel and stick onto the wall—no professionals required. “Wallpaper is a great way to achieve a big impact moment in a space for a great price (it’s less cost that purchasing and installing tile),” the designer explains.
Q&A With Dala Al-Fuwaires
Tell us more about Form Paper Co. and how the idea for it came about?
The idea was born in March of 2020, during the State of Arizona’s first lockdown. I own and operate a hospitality design firm with a specialty in bars and restaurants, which meant our market and the market of our clients was hit pretty hard. I had always wanted to expand a part of my business (House of Form) into the e-commerce world, and the pandemic was the awakening and enlightenment I needed to finally take that leap into product development. I spent some time evaluating my “pain points” in the industry and realized that wallpaper was always a sticking point that needed resolution. I could never find the right patterns, and installation would cost an arm and a leg.
Is wallpaper it coming back into style?
Wallpaper has never really gone out of style, but there is definitely a deficit of patterns that align with our modern day aesthetic. Wallpaper is a great way to achieve a big impact moment in a space for a great price (it’s less cost that purchasing and installing tile).
You love to travel. Have any particular experiences helped inspire the designs you’ve created for Form Paper?
I love to experience cultures, cuisine and design all over the world. Our Geo I and Geo II Collection was actually inspired by landscape patterns that I would see looking out the window of a plane.
What other sources of inspiration do you have when coming up with new designs?
I turn to our design projects at House of Form as inspiration for pattern creation and color choices. A lot of the patterns available on our online store are patterns we have custom created for our own hospitality projects. We’ll always name the custom patterns after the project or the client as a way to honor and celebrate them.
What are your plans and hopes for the future of Form Paper?
I would love for Form Paper Co. to become available worldwide! We recently started selling and shipping to Canada, so we’re a few steps closer to my dream of seeing our patterns bring joy to spaces all over the world.
