A Scottsdale Showroom Blends Modern Mediterranean Aesthetic with Organic Minimalism
By Linda J. Barkman | Photography by David B. Moore
Owners: Susie and Scott Wallace
Opened: March 4, 2021
Location: 15551 N. Greenway Hayden Loop, Ste. 125 Scottsdale
Hours: Mon.-Sat.,9:30 a.m – 5:30 p.m. Sun., 11 a.m. – 5 p.m.
Phone: (480) 561-4944
Showroom size: 10,000 square feet
Fig & Birch Interiors.
History: With 17 years invested in the furniture business in Scottsdale, Scott and Susie, who already owned two furniture showrooms, decided to open another one. “We had been noticing a void in the market for a light, airy, earthy, Mediterranean look,” Susie explains. “Things were shifting to cleaner lines and neutral colors, which was different from what we offered in our other two boutique showrooms, Thingz Contemporary, which opened in 2004, and Boulevard Urban Living, which opened in 2016.” The expert says a boutique-style showroom allows you to create a specific look and feel. “You can have a niche; you don’t have to be everything to everyone,” she points out. Setting the wheels in motion in spite of the pandemic, they found a space they liked, then put in new flooring and took down several walls to give it the open, airy feel they desired. In January of 2021, they started buying product for the new showroom, opening to the public just two months later. “Traffic has exceeded our expectations,” Susie reports happily.
Name game: Asked about how the name of the showroom came about, Susie says at first all they knew was that they wanted the name to be two words separated by an ampersand. “We kept throwing out words; there were a ton of them and we finally found a combination we liked,” she recalls with a laugh.
The look: A supersized sectional set against a framed feature wall grabs one’s attention immediately upon entering Fig & Birch and sets the stage for what lies beyond: dramatic scale, a neutral color palette, natural materials and tons of texture. “We wanted a look that is primarily a modern Mediterranean style blended with touches of organic naturalism and French contemporary,” describes Susie.
Philosophy: “My number-one thing, aside from the look, is to give the very best service we possibly can,” says Susie, who has a can-do attitude and describes the service offered as “friendly and approachable, not intimidating.”
Stand-out features: Susie names a merchandising aesthetic not commonly found in Scottsdale, and the ability to customize “almost anything,” as two things that draw people to Fig & Birch and keeps them coming back. “We can modify pretty much anything, from lighting and the finishes on wood pieces, to the dimensions and colors of lighting fixtures and upholstered items you see on the floor,” she notes. “We can even build a piece from a picture someone brings in and order wall art in different sizes, frames and type of canvas than what you see displayed.”
What’s in store: The spacious showroom is filled with a full range of furniture for the living room, bedroom, dining room and outdoor spaces. Many of the items are made of materials not commonly found, such as one-of-a-kind exotic wood consoles from Thailand, some sporting a metal wrap. Also beckoning the eye are a plethora of such trimmings as lighting, rugs, wall art, mirrors, sculpture, pillows and accessories, as well as beautiful linen bedding and faux botanicals. “Our goal is to be able to furnish everything, from floor to ceiling,” Susie says. Inspirational vignettes provide plenty of ideas for ways to combine items in specific rooms of the house. Mixed in are transitional pieces and slipcovered seating.
Best sellers: “We can never have too many pillows, poufs or baskets,” Susie declares. “I’m constantly reordering.”
Unexpected finds: Known for having a large selection of over-scaled wall art and dynamic floor sculptures, Fig & Birch also carries a line of dining tables that come with customizable tops that can be ordered in a specific size and shape and made from materials ranging from natural stone to faux horn in a choice of colors. You’ll also find a selection of lighting that runs the gamut from sculptural onyx table lamps to large tiered circular chandeliers made of rope, wood beads and other natural materials.
Services: Interior design services are offered.