Window Shopping: Bella Fine Goods
Bella Fine Goods offers a curated collection of home furnishings, art, jewelry and gifts inspired by the beauty of the Southwest.
By Linda J. Barkman | Photography by Stephen Simms
Fast Facts
Spokesperson
Sherie Munzer
Opening Day
May 5, 2022
Location
36889 N. Tom Darlington Dr., Carefree
Hours
9:30 a.m.-5:30 p.m.
Phone (480) 488-7062
Website
bellafinegoods.com
“The mission from the very beginning has been to add value by offering goods that enrich people’s lives, from furniture and accessories to fine art, exquisite jewelry and upscale giftware.”–Sherie Munzer
HISTORY: David Neishabori, who also owns Azadi Fine Rugs, opened the first Bella Fine Goods store at Tlaquepaque in Sedona in 2014. “It was more of an upscale gift shop at the time,” Sherie Munzer recalls. “In 2019, we saw the need for a broader, more robust line of goods. We wanted to open another Bella, but wanted it to be more upscale and offer more home furnishings.” So the decision was made to combine two empty spaces at a shopping center in Carefree and create a new Bella Fine Goods showroom there. “We had a lot of clients who lived up this way, and we wanted to offer them more of a desert contemporary palette,” Munzer explains. “All of our furnishings here are custom designed to accommodate the people in this area. It’s been well-received, and we’ve curated our offerings as needed based on the wants and needs of our clientele.”
THE MISSION: Munzer says the mission from the very beginning has been to add value by offering goods that enrich people’s lives, from furniture and accessories to fine art, exquisite jewelry and upscale giftware. “It’s also very important for us to give them an experience,” she notes. “We are able to hang art in people’s homes when requested, and we can bring art, home furnishings and rugs from Azadi to their residence so they can see how the items look and where to place them before making a decision.”
THE NAME: “Bella means beautiful, and it was important for us to offer custom-made furnishings that are tailored to where our clients live and that would beautify their homes,” Munzer comments. “Our tagline at Bella is ‘Be Inspired.’”
THE SHOWROOM: While compact in size, the Bella Fine Goods showroom is welcoming, filled with light and merchandised weekly. There is much to see, and to see it all, you might want to mosey through the space in one direction, then reverse course and head back the opposite way.
THE GOODS: A unique selection of upscale home furnishings ranging from contemporary to rustic Southwest awaits shoppers. Among the goodies are plentiful seating options, coffee tables, side tables, sculptural floor and table lamps, accessories such as artisanal pottery, handmade wood vessels inlaid with turquoise, accent pillows and alpaca throws in several colors. “Everything we have is tailored to where we live,” Munzer notes. “The palette reflects the desert hues.” In addition, the store offers an abundance of fine art by both emerging and established artists. Included are paintings in a variety of sizes, media and subject matter, as well as sculptures crafted from bronze and natural stone, embellished cow skulls and a collection of huge metal bowls that can be used solo or hung in clusters for more impact. Rounding out the eye candy are displays of fine jewelry from Europe, candles from Belgium in handblown glass containers of varying sizes, and pieces of Michael Aram’s distinctive metal serveware. “We try to find things that are different—colorful, textural and eye-catching,” Munzer remarks.
DON’T MISS: Munzer says the most popular rugs are from their modern Moroccan collection, which are more neutral in color and go well with contemporary decor, as well as transitional and other styles. “We also carry furniture made from the trunks of coconut palm trees,” she adds. “Once the trees stop producing coconuts, they can be cut down to make furniture, so it’s a very ecological use of the wood and it’s very hard and sturdy.”
LAST WORD: “Your home is your oasis,” Munzer says. “Our passion is to help people find things that are chosen with love and that tell meaningful stories.”
